With every internet-based company adopting mobile-first strategy, the craze of Mobile apps seems to have swept over the entire generation. Companies are focussing not only on creating the most technologically sophisticated apps, but also make it simple to use. Videos help them further simplify it for the users to understand the functionalities of these apps.
These app demo videos are a necessary feature on store so that the user can acquaint himself with the application before downloading it. Also, the number of people resorting to YouTube with how-it-works-queries, it has become almost obligatory for companies to release demo videos. The video typically briefly introduces the problem, the solution that led to the development of the app and how to use it. But in animation, sky is the limit and there can be any number of changes brought in telling of this story and describing the features in the video.