Cartoon animation involves breathing lives into cartoon characters.
Since there is no compulsion of necessarily appearing realistic or authentic, animating a cartoon allows the artist a lot of creative freedom and flexibility. Together with a good story or narrative, animated cartoons can be easily employed by business houses for a variety of purposes.
Animated cartoon are mostly used by companies to get an avatar to represent the business. Not only cartoon characters are very cool and trendy, but it gives a personality to the business for people to identify and relate with.