It may sound harsh, but very few people have either the patience or the time to invest in reading a page full of description of your product or service. So how do you make sure that you are heard and understood? The answer is really simple- explain your unique idea through explainer videos!
Explainer videos work better than texts or standalone pictures because:
- Animated visuals are always more effective and engaging
- Explainer videos make even the most difficult and complicated idea sound like a simple fairy tale
- Videos are easily shareable and there is no loss of communication as it travels from one to audience to another
An explainer video is the most direct and creative representation of the idea as it exists in your head. You identify the problem, suggest the solution and explain how the solution works. Explainer videos are meant to do exactly that, except it is simpler, more accessible and less time consuming.