Have you ever wondered where does Facebook & Youtube earn most of its revenue? From businesses who advertise on the social networking site. So, why are companies spending so much money on Facebook & Youtube advertising. Quite simply the world is there on Facebook & Youtube, but more importantly it helps you reach out to your target audience. After all, the fan who likes your page on Facebook & Youtube is more likely to buy from you then one who searched you on Google.
Videos are the best medium to reach out to your fans and tell them more about things that you have to offer them. Plus, Facebook & Youtube videos are more likely to go viral because your fan base is going to help you with that. Use these videos whichever way you like, be it to announce a campaign, a special event, grow familiarity with the brand, basically anything that you can think of.