The dependence on effective communication is not only restricted to corporates. Dissemination of plans and policies is an important function of government. Be it generating awareness about a particular health policy or a new project or educating people about change in laws, the government can use videos to reach out to citizens beyond the barriers of illiteracy.
While these videos have visual appeal, it also simplifies the message and aggravates its impact. The jingle used in these videos are generally made catchy so that the message sticks to the memory of people. These simple videos are easily comprehensible and have a captivating effect on people across age and gender.