Whenever you sell a product, there is this one thing which always goes with it, whether the customer has asked for it or not, and i.e., the instruction manual. But even you know that the baggy literature of instructions will never be read, no matter how important they are. However, some instructions need to be conveyed. So how do you make that happen? May be in yester years there was no solution to this problem. But now with online videos you can explain the nitty gritties of your product, the way to use it best and most efficiently through a simple and interactive video. While it will educate your customer, these videos will also keep them hooked and entertained. What else? These instructional videos have a far more greater impact on the audience because they are more likely to remember and retain the things that they have seen in the videos as opposed to reading them.
In any case, customers don’t like being dictated by manuals. So believe us when we say, you need to lighten it up to make it work.