While for other businesses, videos could simply be one of the ways of showcasing themselves, but for kickstarters, videos are an absolute necessity. Mostly bootstrapped, when kickstarters are thinking of ways to explain themselves and their unique product idea they can’t afford to discount effectiveness for lack of funds. But then who said that they are incompatible? Videos allow you to retain the effectiveness of your campaign without spending too much money.
Plus, videos absorb all the complexity from your project and make it more comprehensible and accessible for people to understand. After all, what you need is support from your viewers and personal appeals are best made only through a video.