Not for profit organizations have gradually begun to embrace video technology to make the most out of this mode of communication. And it makes perfect sense given the nature of their services and the need to judiciously use funds, videos are the most useful tools for them. The cause towards which the NGO is working needs to be highlighted and spread around. And what could be a better way to do this, if not through an online video? The propensity of visual effects to move the audience is higher than any other mode.
Also, because it’s easier to produce the same video in different languages and are simply representational, the technology transcends the limiting factors of language and culture. The success stories or the contribution made by the organisation or the journey it has undertaken to create a positive difference can be showcased and shared through videos.