When all other businesses are vying for public’s attention, the use of video marketing for small businesses make perfect sense. You ask how?
Your small business is known for your personal involvement in the business and with the audience. If that be so, why should your advertising campaign be so impersonal and dissociated. Videos are probable the only medium which allow you to showcase the ‘you’ part of your business. For your customers to trust and relate with you, self promotion is as important as the personality of your brand. And both can easily be presented in a video.
Video marketing makes a lot of sense also because budget is important and crossing the limit could be blasphemous for small business houses. When judicious investment is such a priority, opting for videos which are both inexpensive and effective to promote and market is the most intelligent decision.